How to Name Something

Here's a heuristic I've used for naming products.

Start with your ICP. How do they describe what your product actually does — not your marketing copy, but the way they'd explain it to a friend? Listen for the casual version, the one with no jargon.

For a voice transcription product, it might sound like: *"I just click in the box, press a button, talk, and the text appears. It just hears what I say and it works every time."*

Now strip that down. What's the core of it? What's the feeling underneath the description?

For me, it came down to three things: being heard, being understood, and being clear.

What single word captures all of that?

**Resonant.**

Something resonated. The name found itself.

That's the process — listen to how people describe the experience, distill it to a feeling, then find the word that holds that feeling. The name isn't invented. It's discovered.

Getting a domain for it once you do? That's a whole other story.